From the Desk of the CEO http://www.sunspark.com/view/ Some researchers estimate the length of our attention span to a short-term response stimulus may be as little as 8 seconds. That’s not a lot of time to get your brand message across, but an eternity if you’re riding an angry bull. Let’s see if you can stay in the saddle long enough to make a positive brand impression. From the Desk of the CEO Thu, 19 Apr 2012 17:37:00 -0700 http://www.sunspark.com/view/BOSVIEW/The-8-Second-Challenge/ http://www.sunspark.com/view/BOSVIEW/The-8-Second-Challenge/ Social Media in just a few short years has become our new way of connecting to family, friends and businesses across the country. There are now more than a billion of us worldwide logging in on a regular basis to interact with our networks. Although Social Media has gained momentum, e-mail marketing continues to be one of the most effective direct marketing vehicles. From the Desk of the CEO Sun, 01 Apr 2012 17:15:00 -0700 http://www.sunspark.com/view/BOSVIEW/Connecting-Digitally/ http://www.sunspark.com/view/BOSVIEW/Connecting-Digitally/ Rules of QR Code Engagement QR stands for Quick Response, but don’t count on it. Although the technology has been around for a few years now, the responders are just beginning to get the hang of it. This is still fairly new terrain for marketers and the public so we’re all finding our way. From the Desk of the CEO Mon, 05 Mar 2012 17:10:00 -0800 http://www.sunspark.com/view/BOSVIEW/QR-Code-Engagement/ http://www.sunspark.com/view/BOSVIEW/QR-Code-Engagement/ In today's hyper-connected world, the millions of communications hurled at us every day impact our time and our lives. In order to have any chance of being heard, it is more critical than ever that we develop the art of connecting. From the Desk of the CEO Mon, 05 Mar 2012 17:00:00 -0800 http://www.sunspark.com/view/BOSVIEW/The-art-of-connecting/ http://www.sunspark.com/view/BOSVIEW/The-art-of-connecting/ If you have that opinion about your web presence today, your competitors are cheering. Most professionals haven't questioned the need for their company website in quite some time. The first question to ask now though is how can your website improve your business? From the Desk of the CEO Thu, 01 Mar 2012 14:40:00 -0800 http://www.sunspark.com/view/BOSVIEW/Its-Just-a-Website--/ http://www.sunspark.com/view/BOSVIEW/Its-Just-a-Website--/ May you find reflections of the past that warm your heart in the present and prepare you for an amazing new year ahead. From the Desk of the CEO Thu, 22 Dec 2011 16:13:00 -0800 http://www.sunspark.com/view/BOSVIEW/Holiday-Reflections/ http://www.sunspark.com/view/BOSVIEW/Holiday-Reflections/ Thanksgiving Card From the Desk of the CEO Tue, 22 Nov 2011 12:00:00 -0800 http://www.sunspark.com/view/BOSVIEW/Happy-Thanksgiving/ http://www.sunspark.com/view/BOSVIEW/Happy-Thanksgiving/